Search Engines and Directories


You can't make a profit if you don't have any customers to sell to. So you have to attract customers to your site. Make it easy for people to find your business on the Web. Many potential Web buyers like to use search engines; programs that help you search for things on the Web. Search engine technology acts as a directory, listing links to Web pages based on keywords. By registering your business with a search engine you can gain a competitive advantage by maximizing your traffic.

Popular search engines and directories include:


This chart is as of Feb. 2, 2000. It covers the crawler-based portions of AltaVista, Excite, FAST Search, Go (Infoseek), Google, Lycos and Northern Light. It also covers Inktomi results that form portions of AOL Search, HotBot and MSN Search. Excite covers portions of Excite-owned Magellan and WebCrawler.


Crawling Yes No Notes
Deep Crawl AltaVista, FAST, Google, Inktomi, NLight Excite, Go, Lycos  
Instant Indexing AltaVista
(pages appear within days)		 Excite, FAST, Google, Go, Inktomi, Lycos, NLight,   
Frames Support AltaVista, FAST, Google,
NLight		 Excite,  Inktomi,
Go, Lycos		  
Image Maps AltaVista,
Go, NLight		 Excite, FAST, Google,
Inktomi, Lycos		  
robots.txt All n/a  
Meta Robots Tag All n/a Google may not support -- checking
Link Popularity Helps Deep Crawl Inktomi, Lycos AltaVista, Excite, FAST, Go,
NLight		  
Learns Frequency AltaVista, Go Excite, FAST, Google, Inktomi, Lycos, NLight  
Indexing Yes No Notes
Full Body Text All n/a Some stop words may not be indexed
Stop Words AltaVista, Excite, Inktomi, Lycos, Google FAST, Go, NLight  
Meta Description All but... FAST, Google, Lycos, NLight  
Meta Keywords All but... Excite, FAST, Google, Lycos, NLight  
ALT text AltaVista,
Go, Lycos		 Excite, FAST, Google, Inktomi, NLight  
Comments Inktomi Others  
Ranking Yes No Notes
Meta Tags 
Boost Ranking		 Go, Inktomi AltaVista, Excite, FAST, Google, Lycos, NLight  
Reviewed Status 
Boosts Ranking		 Go AltaVista, Excite, FAST, Google, Inktomi, Lycos, NLight  
Link Popularity 
Boosts Ranking		 AltaVista, Excite, FAST, Google, Go, Inktomi, NLight Lycos Very important
at Google
Direct Hit 
Boost Ranking		 HotBot, Lycos Others  
Spam Yes No Notes
Meta Refresh AltaVista,
Go, Lycos		 Excite, FAST, Google, Inktomi, NLight  
Invisible Text Others Excite, FAST, Google  
Tiny Text AltaVista, Inktomi, Lycos Excite, FAST, Google,
Go, NLight

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