Promotional Ideas

Ask yourself why you are in business? You are in business to make money, right? You'll make money by effectively promoting your business. We have listed numerous ideas to help you in the promotion of your new business Web site.

Very important--obtain a short, simple, easily remembered domain name.
Notice the difference between:  www.simple.com and a domain address like www.freebeesite.com/user/simple/page.html - it's obvious.

Marketing your Web site off-line is also critical. Include your e-mail and your Web site's Internet address (called a URL = http://www.yourname.com) on your business cards, letterheads, envelopes, brochures, proposals, invoices, faxes and ALL other forms of print advertising. Use your URL as an integral part of any print advertising program. Use it on print ads in newspapers or magazines, in all telephone yellow page ads and trade directories. Add your Web site's URL to EVERY piece of paper that leaves your office.

A Web site should provide useful information to build credibility, develop relationships, and encourage further contacts with your customers.

Communicate to your customers by starting a mailing list. On the Internet your business stays visible 365 days a year to millions of potential customers!

Compete with bigger competitors by creating a professional looking Web site and communicating effectively with e-mail.

The Internet is working for you twenty-four hours a day, seven days a week.  Use it as a sales tool! Update your site with news about your company and your services or products. You've got to change your site on a regular basis. Keep the content on your Web site fresh so your visitors will return again and again. Statistics show Web visitors will "bookmark" and revisit a site if it's updated regularly with new inventory, images and information.

Instantly follow-up on meetings, phone conversations or send requests for information with a prompt e-mail response.

Make contact with as many other web sites as possible to persuade them to include a link to your site.

Include the URL of your web site in your e-mail signature and write "everybody" on one pretext or another.

Write articles for inclusion in every relevant--and some not so relevant--newsletters, magazines, local or national publications and be sure to include the URL of the web site in the text somehow.

Consider joining any of several groups who will add your site and products to a large shopping affiliate group. The idea here is that you will automatically receive the benefit of banners, links etc. Someone looking for widgets, will see your link and/or banner for gizmos and knowing it can be added to the same shopping cart, will be more inclined to buy or at least take note and bookmark your site for future reference.

If you have an answering machine or on-hold message be sure and mention your Web site's address (URL) in the message.

Tell everyone about your Web site and have all your employees mention it during the course of their business day. You will save on the cost of printing and mailing brochures when you direct the customer to your Web site to view the products on line.

These are just a few of the ways you can promote your Web site yourself and start increasing the visitor traffic to your new Web site.

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