Graphic Design Details


Banner ads are one of the primary methods of advertising on the Internet to increase traffic to Web sites. They are popular for several reasons:

  • Banner ads provide very targeted direct marketing.
  • It is easier to track the results of banner advertising than off line advertising.
  • They help establish branding and create awareness on the Web.
Envisioning Your Ads
Before hiring a designer, it’s important to have a clear set of goals for your ads. You should also begin to consider the concept layout and your design preferences. Click here to learn more.

Determining Types & Sizes
If you know where you want to place your ads, you will want to make sure they meet the sites’ requirements. Click here to learn more.

Selecting a Designer
Things to consider: the designer’s development process, level of service, experience, and talent. Click here to learn more.

Glossary
Industry terms and definitions, from “animated banner ad” to “URL.” Click here to learn more.

This section of our Web site provides information you need to make educated purchasing decisions and create a detailed Quote Request for a graphic design project.

*Do you also need a web designer for your Web site?
Complete our Web Designer Questionnaire and you will receive more information.
Graphic Design Questionnaire


Your Name:

Your Business or Company Name:

Your E-Mail Address:

Your Day-Time Phone Number:

Your City and State:

Your Web Site Domain Name or Address:
Fill in: http://www. (your company name.com)

Are you the project contact person?
Yes No

Briefly describe your business
Briefly summarize the message you would like to convey to your target audience
 Needs Assessment
* What is the estimated budget for this project? (minimum $150)
* Which statement best describes the type of graphic designs, banner ad, etc. you would like?
Basic banner ads with minimal customization (usually less than $150/banner)
Custom-designed banner ads developed to customer's specifications (starts at $150/banner)
* Which banner ad designs would you like? (check all that apply)
Static banners
Animated banners
Rich media/interactive banners
(e.g. allows pull-down menus, search box)
* What size banner ads would you like?
(check all that apply)
Full banner 468 x 60 pixels (6.5"x0.8")
Half banner 234 x 60 pixels (3.2"x0.8")
Micro button 88 x 31 pixels (1.2"x0.4")
Other:
* Total # of banner ads you want created.
* # of each banner ad (design & size) you want created (e.g. 3 full-size, static banners)
 Project Scope
*Will you be providing the designer with the creative concept (look and feel) of the banner ads?
Yes, I will be providing the designer with the creative concept.
No, I would like the designer to generate the creative concept.
*Will you be providing the designer with the copy (text message) for the banner ads?
Yes, I will be providing the designer with the copy.
No, I would like the designer to generate the copy.
If you are providing the designer with pre-designed artwork, what is the application/format? (e.g. company logo in photoshop)
 General Information
Please provide any additional information about your needs and preferences.
     
 

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